Dermatouch:
Skincare that earns the reorder.
Dermatouch is a dermocosmetics brand built on clinically tested formulas for acne, aging, pigmentation, and sensitivity — skincare backed by research rather than trends. The brand needed a digital storefront that carried the same scientific credibility as its products.
Together we achieved
Outcomes measured in the months following launch, tracked against Dermatouch's baseline e-commerce performance.
How we got there
From first audit to shipped storefront — the approach, the obstacles, and what we built to clear them.
- Build a user-centric platform that simplifies the skincare journey end to end
- Integrate e-commerce so browsing and checkout feel like one continuous path
- Put dermatological guidance and skincare education within easy reach on every page
- Apply conversion-focused UI/UX and ongoing website optimization
- Use analytics and AI-driven recommendations to personalize the shopping experience
- Strengthen brand presence through cohesive design, SEO, and content
Low retention
Returning customers had no personalized path back to the products that had already worked for their skin.
Cluttered navigation
The existing site made it difficult to find the right product for a specific skin concern.
Thin trust signals at checkout
Buyers didn't see the reviews, secure-payment cues, or proof that serious skincare shoppers look for.
High cart abandonment
Without before/after evidence or streamlined checkout, buyers stalled before completing a purchase.
Rebuilt UI/UX
A modern, mobile-first interface that makes product discovery and skin-concern matching simple.
Optimized e-commerce funnel
Added reviews, secure checkout cues, and before/after proof directly on product pages.
Layered in analytics
Behavior and conversion tracking now feed straight back into marketing and merchandising decisions.
The result
- 28%Increase in returning orders, driven by a more personalized shopping experience.
- 20%Increase in sales as the e-commerce journey got faster and clearer.
- 31%Increase in conversion, powered by stronger trust signals and UI upgrades.
Work that ships and keeps selling.
Tell us about the dermatouch-sized problem you're solving and we'll show you what a Lise InfoTech rebuild looks like.
Get in touch