Zero Block:
Tradition, made measurable.
Zero Block makes Ayurvedic-rooted heart-wellness supplements, bringing traditional formulations into a modern, everyday wellness routine. The brand needed a storefront that could explain that heritage in language a first-time buyer would trust.
Together we achieved
Outcomes measured in the months following launch, tracked against Zero Block's baseline e-commerce performance.
How we got there
From first audit to shipped storefront — the approach, the obstacles, and what we built to clear them.
- Translate Ayurvedic credibility into modern, first-glance consumer trust
- Reduce friction for buyers unfamiliar with Ayurvedic wellness categories
- Design a subscription path that rewards consistent, daily use
- Strengthen the visual identity so the brand reads as serious wellness, not folk remedy
- Track conversion by acquisition channel to see what was actually driving buyers
Unfamiliarity at first visit
Many buyers didn't immediately understand how an Ayurvedic heart-wellness product fit into a modern daily routine.
Low subscription uptake
One-time buyers rarely converted into repeat, subscription-based customers.
Thin trust signals
The site didn't clearly connect traditional ingredients to specific, measurable wellness benefits.
Cluttered comparison shopping
The catalog made it hard to tell which formula matched which health goal.
Education-forward product pages
Plain-language breakdowns of how each Ayurvedic ingredient supports heart wellness.
Subscription-first purchase flow
Reframed subscribe-and-save around consistency and results, not just a discount.
Modern visual identity
A cleaner, more clinical look that builds credibility without losing the brand's roots.
Goal-based catalog navigation
Replaced category browsing with a goal-first filter so buyers find the right formula faster.
The result
- 27%Increase in sales following the education-forward redesign.
- 26%Increase in conversion thanks to clearer trust-building on product pages.
- 15%Increase in returning orders as the subscription flow took hold.
Work that ships and keeps selling.
Tell us about the zero-sized problem you're solving and we'll show you what a Lise InfoTech rebuild looks like.
Get in touch