Dotokids:
Dressed for the way kids move.
Dotokids designs leggings and joggers built for the way kids actually move — playful prints, durable fabric, and all-day comfort. The brand needed a storefront that did justice to that product story in a crowded kidswear market.
Together we achieved
Outcomes measured in the months following launch, tracked against Dotokids's baseline e-commerce performance.
How we got there
From first audit to shipped storefront — the approach, the obstacles, and what we built to clear them.
- Build a vibrant, easy-to-navigate store that matches the product's playful design
- Simplify the path from browsing to checkout for busy, mobile-first parents
- Lead with product benefits and what makes Dotokids different
- Build in mechanics that bring parents back for repeat purchases
Low visibility
Minimal traffic and a thin digital identity made it hard to stand out in a crowded kidswear market.
Cluttered layout
The previous site made browsing the catalog harder than it needed to be for parents shopping on the go.
Checkout drop-off
A complicated checkout and sparse product detail cost completed orders.
Weak SEO foundation
Content wasn't structured to rank well or attract organic traffic.
Missing trust signals
No reviews or badges to reassure first-time parent shoppers.
Lively, intuitive redesign
A storefront that matches the brand's playful, comfort-first product line.
Streamlined browsing-to-checkout path
Fewer steps between discovery and purchase, rebuilt mobile-first.
Benefit-first merchandising
Visuals and copy built around what makes each piece worth buying.
Loyalty mechanics
Built-in incentives that turn first orders into repeat ones.
The result
- 28%Increase in sales from improved usability and more targeted marketing.
- 21%Increase in returning orders as the shopping experience and offers improved.
- 39%Increase in completed orders after the checkout rebuild and added trust signals.
Work that ships and keeps selling.
Tell us about the dotokids-sized problem you're solving and we'll show you what a Lise InfoTech rebuild looks like.
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