Tuco Kids:
Care that earns the reorder.
Tuco, by Beintelligent, makes natural personal-care products for kids and teens, built around a plastic-free, planet-conscious mission. The brand needed a storefront that turned that trust into repeat purchases, not just first sales.
Together we achieved
Outcomes measured in the months following launch, tracked against Tuco Kids's baseline e-commerce performance.
How we got there
From first audit to shipped storefront — the approach, the obstacles, and what we built to clear them.
- Build a platform that earns trust from safety-conscious parents at first glance
- Surface ingredient sourcing and safety information without parents having to dig for it
- Design a clear, low-friction path back to purchase for parents restocking essentials
- Strengthen the plastic-free, planet-conscious story across the shopping experience
Trust gap at checkout
Sourcing and safety details weren't visible early enough in the page flow to reassure cautious parents before they paid.
No reorder path
The store treated every visit like a first-time sale, with nothing built for parents coming back to restock.
Mission buried
The plastic-free, planet-conscious positioning lived on an About page instead of inside the shopping experience itself.
Mobile-second checkout
Most traffic arrived on mobile, but checkout was clearly built and tested desktop-first.
Trust-first product pages
Moved sourcing, safety, and ingredient detail above the fold on every product page.
Reorder-ready experience
Added a persistent path back to past purchases so returning parents skip straight to checkout.
Mission-forward storytelling
Built the plastic-free positioning into the shopping flow itself, not just brand pages.
Mobile checkout rebuild
Shortened the mobile checkout flow and brought it in line with how parents actually shop.
The result
- 35%Increase in returning orders, as the reorder experience replaced a cold start every visit.
- 30%Increase in sales following the trust and storytelling upgrades across product pages.
Work that ships and keeps selling.
Tell us about the tuco-sized problem you're solving and we'll show you what a Lise InfoTech rebuild looks like.
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