Orthojoy:
Comfort that converts.
Ortho Joy makes orthopedic footwear, supportive accessories, and topical pain-relief products engineered around ergonomics and long-term comfort, not just symptom relief. The brand needed a platform that could explain medical-grade comfort without reading like a medical catalog.
Together we achieved
Outcomes measured in the months following launch, tracked against Orthojoy's baseline e-commerce performance.
How we got there
From first audit to shipped storefront — the approach, the obstacles, and what we built to clear them.
- Design an intuitive, mobile-optimized platform for a smoother shopping experience
- Strengthen product pages with size guides, detailed descriptions, and customer reviews
- Add educational content on foot care and proper footwear selection
- Apply SEO best practices to grow organic visibility and trust
Underdeveloped patient education
Shoppers needed more context on orthopedic benefits before they were ready to commit to a purchase.
Suboptimal navigation
The existing journey made it hard to find the right product for a specific foot concern.
Sizing uncertainty
Without clear size guidance, fit anxiety was a leading driver of cart abandonment and returns.
Unclear category positioning
The brand's value wasn't benchmarked clearly against the wider orthopedic and comfort-footwear category.
User-centric platform rebuild
Simplified the path to finding the right pain-relief solution for a specific need.
Seamless e-commerce integration
Easier navigation and a streamlined purchase journey across products and educational resources.
Conversion-focused UI/UX
Design and optimization work aimed at building trust and supporting confident product discovery.
The result
- 17%Increase in returning orders as personalized engagement improved retention.
- 23%Increase in sales as UI/UX and SEO improvements brought in more qualified visitors.
- 36%Increase in conversion after simplifying checkout and adding trust-building elements.
Work that ships and keeps selling.
Tell us about the orthojoy-sized problem you're solving and we'll show you what a Lise InfoTech rebuild looks like.
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