Lise InfoTech:
One system. Every storefront.
Five client storefronts and counting, one agency homepage, three writers, two design tools — and zero shared reference for what a button, a card, or a headline was supposed to look like. Design System v3 tokenizes color, type, spacing, and motion into a single source of truth, so every new page assembles instead of getting redesigned from scratch.
A single palette
Sixteen tokens cover every color used across the site — two backgrounds, two accent colors, and a neutral ink scale for everything else.
We help businesses achieve growth through Logic, Innovation, Scalability, and Efficiency. Our approach combines strategic thinking with hands-on execution.
Together we achieved
Measured in tokens, components, and pages shipped without a single off-brand screen.
How we got there
From scattered hex values to a documented system every new page can assemble from.
- Establish one visual language for every client storefront and the agency's own site
- Define a strict color system — two backgrounds per page max, dark ink reserved for footer and CTA only
- Build a three-voice typography system: Fraunces for display, Inter for body, JetBrains Mono for UI labels
- Document every component once — buttons, tags, cards, testimonials, footer — so pages assemble instead of getting redesigned
- Bake motion and accessibility in from day one, gated behind
prefers-reduced-motion
Inconsistent client builds
Each new D2C client project risked reinventing color, type, and spacing decisions from scratch, with no shared starting point.
No shared component vocabulary
Designers and engineers had no single reference for how a tag, card, or CTA should look and behave across projects.
Motion without guardrails
Animations varied page to page, with no consistent timing, easing, or reduced-motion fallback for accessibility.
Voice drift
Headline and content style varied by writer, diluting the confident, outcome-first tone the brand was built on.
Tokenized color & type system
Locked every hex value, font pairing, and spacing scale into copy-paste-ready CSS variables — sixteen tokens, three fonts, two radii.
Documented component library
Catalogued navigation, hero, cards, testimonial, footer, and stat patterns with exact specs, so new pages assemble rather than get redesigned.
One signature typographic move
A single italic emphasis word per headline, colored by background — applied consistently across every page in the system.
Motion rules with guardrails
Standardized reveal timing, hover states, and count-up stats — all gated behind a hard prefers-reduced-motion check.
The result
- 16Color tokens replacing what used to be ad hoc hex values scattered across project files.
- 12Components documented once and reused across every new case study and landing page since.
- 5Client case studies shipped on the same system without a single off-brand page — Dermatouch, Dotokids, Orthojoy, Zero Block, and Tuco Kids.
Work that ships and keeps selling.
Want every page on your site speaking the same language? Let's build the system before we build the pages.
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